In the fall of 2025, we had the opportunity to partner with Take Me Fishing to produce a video and photos to create engaging fishing content for Instagram and Facebook that inspires women to get out on the water and have fun. In the process, they renew their fishing licenses and reduce churn in female anglers.
The campaign featured local Oklahoma City, OK fishing charter company OKC Charters, owned by Captain Darrell and Captain Teals. We set off early one morning and spent the day on the water capturing footage for the campaign, which was produced thanks to funding by a Multistate Conservation Grant F25AP00104 from the U.S. Fish and Wildlife Service and jointly administered by the Association of Fish and Wildlife Agencies.
To purchase a new fishing license as a new angler or to renew your fishing license, please visit Go Outdoors Oklahoma.